Redesigned a lending experience for Loop Money

Role

Lead Visual Designer

Services

Branding
Product Design
Interaction Design

Client

Loop Money operates in a competitive fintech landscape where users expect seamless digital transactions and strong brand engagement. However, its interface lacked clarity and ease of use, leading to friction in money-sharing interactions. The project required a fast turnaround to meet product roadmaps, balancing innovation with technical feasibility.

"Fantastic work [...] loved every moment of the interaction and the intense week with you.
We are now confident the new design will be a significant step forward, thank you!"

Mirko Giacco (CEO)

Discovery

Usability & flow analysis of the Fintech landscape

Our process began with a thorough review of Loop Money’s user experience. We identified several key usability issues in the app’s flow, which had an impact on its user satisfaction. The user journeys were not as intuitive as they could be, and many screens had accessibility problems that could alienate users.

Complex User Journeys

Navigation wasn’t as intuitive as it could be, making money-sharing interactions cumbersome.

Accessibility Gaps

Several accessibility issues affected readability. Issues with colour contrast, typography, and readability hindered inclusivity.

Lack of Visual Hierarchy

Financial information wasn’t clearly structured, making it harder for users to trust and engage with the app.

Branding Assessment

The initial scope didn’t include a full branding refresh, but during discovery, we identified accessibility issues with colours and typography affecting readability. Leveraging our strong client relationship, we expanded the project to create a bold, modern, and accessible brand for Loop Money, enhancing usability and ensuring the app is connected with its core audience.

How do we transform Loop Money from a transactional tool into an intuitive, engaging financial experience?

Design & Execution

Visual engagement & community focus

We introduced engaging illustrations to guide users through the app, simplifying key features and enhancing understanding. The design aimed to create a warm, approachable atmosphere, setting the app apart from traditional financial services and fostering a sense of community rather than a transactional feel.

UX flow refinement

We streamlined the user journey, eliminating friction points and ensuring each interaction was intuitive and seamless.

Branding refresh

Introduced a bold, modern brand with accessible colours and typography, and created engaging illustrations to guide users through the experience.

Micro-interactions & animations

Incorporated smooth animations and micro-interactions to provide immediate feedback, making the app more responsive and engaging.

Client
collaboration

Loop Money’s team was deeply involved in the process, providing feedback to ensure alignment with their vision.

Impact & Takeaway

Enhanced usability

with smoother user journeys and improved accessibility.

Stronger brand identity

resonating with Loop Money’s socially conscious, Gen Z audience.

Increased user engagement

fostering deeper interaction and a more community-driven feel.

+50% increase in usage

More users engaging with the platform, showing improved usability and satisfaction.

Loop Money is now positioned for social finance expansion, integrating AI-driven financial guidance and evolving based on user insights to drive retention and engagement

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