matching brands' emotions

 Break free from the ordinary

For those who want to break through the clutter and challenge industry norms, I design transformative branding and product experiences. My approach is as unconventional as it is effective, rooted in fearless creativity, emotional design, and a deep understanding of what makes people connect. I immerse myself in the essence of each brand to craft work that resonates, provokes reactions, and drives meaningful change. By combining strategic thinking with hands-on design, I help set new standards and push the boundaries of what’s possible. I see myself as a proactive, reliable partner, committed to helping you deliver on your promises with clarity, impact, and success.

Product & UX/UI Design

Behind pixels for all platforms

Clients

British Land
De Beers
NatWest
Post Office
TUI Airlines
Whirlpool

Branding & Strategy

Brands that entertain & connect

Clients

Arabesque
Caterham Cars
Chibedda Sicily
Loop Money
Miuse Milano

Visual & Art Direction

Content for all channels

Clients

Heineken
Intesa Sanpaolo Bank
Kinder Ferrero
Resort Castelfalfi
Samsung
Trenitalia

Methodology

Guided by emotions

I craft experiences that leave a lasting emotional impact

Everything starts with one simple question:
how do we want people to feel?
That emotional spark becomes the heartbeat of the entire process. I blend it into the Double Diamond framework. From discovery to delivery every decision stays meaningful, human, and true to the brand. It’s not just about making things look good. It’s about creating work that connects, challenges the norm, and sticks with people long after they’ve clicked away.

Discover
Starting with a pre-discovery workshop to uncover emotive insights, we’ll use these insights to deepen your brand's connection with your audience, sparking a creative storm of ideas that align perfectly with your strategy.
Define
Once we’ve identified and prioritised the right strategic insights, a compelling narrative will be crafted through emotional storytelling that will bring to life a unified and winning vision grounded in genuine emotions.
 
Design
Transforming ideas into initial prototypes or visual drafts is the fun phase. Turning abstract concepts into tangible designs and refining them through user feedback is where creativity and practicality come together to shape something that truly resonates.
Deliver
In a digital environment, the next step is to deliver a design system, oversee implementations, and conduct post-launch quality analysis.
Additionally, for more traditional outcomes, optimising future brand campaigns and initiatives will be the job to do to achieve more impactful results.
empower

Empower the way forward

A guiding force, we aim to spark possibilities, nurture growth, and ignite positive change.

innovation

Innovate the progress

We want to live in a world where challenging norms, redefining possibilities and innovating are not just a concept.

Passionate

Do it with passion

Passion is not just a fleeting emotion. It guides us and shapes every project and idea within the creative process.

Adaptability

Adapt to different needs

Adaptability is one of the noble qualities and allows to identify solutions on different landscapes and understand unique needs.

Impact

Work on impactful results

The commitment goes beyond the task, aiming to leaving a long lasting impression.

Integrity

Duty integrity

We value respect and ethical standards and seek the same treatment from our partners.

Inspirational

Inspire future generations

Be an inspiration to future generations, paving a path for those who come after.

Collaboration

Build a collaborative space

We value partnerships where ideas and collective efforts are appreciated. 

Inclusivity

Valorise the differences

Inclusion is not a checkbox; it allows us to appreciate a different cultural point of view and broaden my mind.

 Nearly a decade of crafting emotional design that connects, inspires and challenges brand conventions

Do you have a project in mind? Let's work together to make it real and beyond expectations

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